Google Marketing in Vaughan

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Online Marketing Strategy 4: CTAs

Call your audience to action by clicking on your website. 

Make your CTA clear, concise, and natural looking is an effective way to call your visitors to an action on your site.

 

6 Types of CTAs for your Web Design

 

  1. Contact buttons are one of the most important ways to CTA as it gives your visitors an opportunity to call, email, or get a hold of you for more information about your product or service.
  2. Form Submission requires your visitor to fill out information and a CTA to “click to submit” is a great way to make your visitors a part of your contact base.
  3. Lead Generation is the ultimate goal of CTA, you will want to use this CTA on a web page that has a high amount of visitors. For example, the bottom of blogs, in the sidebar, or even a floating banner in the corner.
  4. Lead Nurturing is a CTA for someone who is not quite ready to purchase your product or service so you need to entice them with an offer or promotion. These CTAs are offers like product demos, free trials, or free quotes.
  5. Read More button encourages visitors to deep dive into the pieces of content.
  6. Social Sharing is a simple way to CTAs and a good way to spread the word about the content you are offering. Allowing your visitors to share your information on another platform is the online version of the word-of-mouth.

 

Your CTA Should Stand Out

 

It cannot be stressed enough that a CTA needs to be clearly visible.

The effort you put into creating your CTA will be useless if your visitors are unable to visually see your CTA on your main page of your website. .

 

Here is how to guarantee your visitors will notice your CTA:

 

 

  • Colour palette – this should make your CTA stand out. Choosing a colour combination that accentuates the CTA calls to the visitor’s attention.
  • Location is key – where you place your CTA can have all the impact on its performance. The guiding principles are that CTAs should be located in prominent spots; the space around them should be free from clutter; and they should not be competing with other CTA buttons.
  • Size matters – you want to go with a CTA size that distinctively marks the CTA as a crucial segment of the web design, one that should not be overlooked. But practicing moderation important as well, devoting half your page to a CTA can overwhelm your visitor.

 

 

Create the perfect CTA with UNiQO and call your customers to action, by creating a CTA that is clickable and visible for all users. Learn more information about calling to action at (289) 588-4265.

 

Online Marketing Strategy 3: Web Design Do’s

Revamp your website and make educated choices about your online business’s web design. UNiQO introduces online business owners to several web design principles that will make a difference in your website’s design.

Principles for Web Design

 

 

  • Animations, GIFs, and effects

Do use elements that add a touch of motion to your web design

 

 

  • Background Visuals

Do choose a background that inspires visitors to experience your web design in its fullest

 

 

  • Colour Scheme

Do make smart colour combinations that enhance your web design and content

 

 

  • Fonts

Do research fonts that compliment your web design

 

 

  • Image Quality

Do use high-quality images and optimize them for your web design

 

 

  • Mobile Design

Do optimize images, texts, and other components to your mobile web design

 

 

  • Space Distribution

Do consider content clutter and the use of white space throughout your web design

 

 

  • Stock Images

Do try to generate relatable images that flow with the content on your website

 

 

  • Website Layout

Do use UX standards to assure an inclusive user- friendly web design

 

 

  • Written Content

Do plan a web content strategy that is relevant for your web design

 

Take your web design to the next level and make your online marketing website look attractive and easy to navigate with UNiQO at (289) 588-4265.

Online Marketing Strategy 2: Video Optimization

Are you trying to get ahead of the online business market? Videos are taking content to a new level for online marketing by engaging audiences and sharing your businesses information in the easiest way.

Do not underestimate the power of video optimization. Despite all the increasing recognition of the power of a video – video optimization is not as commonly practiced as SEO content optimization.

 

Two types of Videos:

 

  1. Emotional. The most effective videos are often those that elicit an emotional reaction.

  2. Educational. Another core group of video viewers will be those looking to learn something.

 

Make your Video easy to understand

 

  • Create an optimized title.

  • Use tags wisely.

  • Create a full description.

  • Consider using closed captions or uploading a transcript

 

4 Tips for Video Optimization

 

  • Develop video concepts based on targeted audience

  • Embellish the video with a call-to-action or a link to a product or service page

  • Identify relevant target keywords, and use them to create a video title, tags and video description that communicate the video’s overall message, this create value to your video’s ranking

  • Promote the video throughout your own networks and social media to begin accumulating views

 

YouTube understands your Video

 

Like Google, YouTube has its own internal algorithm that determines the order in which a video comes up on your desktop or mobile device screen.

 

Here are a few key factors that the algorithm uses to improve your videos ranking:

 

  • Watch time. YouTube wants to see how long your visitors stay to watch your content. This criterion is so critical that YouTube has an entire section dedicated to it.

  • Keyword relevance.

  • Your number of subscribers.

  • Customer reactions, including comments, likes and dislikes.

  • Video length.

 

Create a strong CTA, Call-to-Action for your Video

 

Once you have a visitor on your video, the last thing you want is for them to click away from your video and go watch another. The perfect time to display your call-to-action is when your visitor is watching your video, this encourages them to see what more your online marketing business has to offer.

 

Promote your Video

 

This is the final step to developing an online presence for your business, promoting your video can be done through various type of social media platforms or even throughout the Vancouver area, do not disclude word of mouth as a powerful lead generator.

 

Reach the millions of people using YouTube and develop a fun and engaging video to answer all of your visitors questions or concerns. Build-up your video with UNiQO and call today at (289) 588-4265.

 

Online Marketing Strategy 1: Benefits of Blogging

Do you want to create an online presence for your online marketing business? Blogging is one of the best strategies to get your business seen. Improve your online business with blogging. By blogging you dramatically increase traffic to your website and increase your online businesses profit. Let the advisers at UNiQO teach you the benefits of blogging.

 

Generating Lead through Blogs

 

  • addressing common questions.
  • catering to all the right audiences.
  • developing a CTA for your visitors.
  • educating your users through blog content.

 

Online Businesses that blog just a couple times a month, generate 70% more leads than online business that do not blog. Contact UNiQO for more information on creating high-quality blogs for your website at (289) 588-4265.

 

Rank your website higher on Google’s Search Engine with Blogs

 

As a business owner you want your online marketing business to rank higher on the Google search engine. As your website begins to rank higher, the incoming traffic grows and your online presence and reputation develops as well.

UNiQO’s advisers help to increase your website’s traffic through blogging and keep record of your total growth as an online marketing business.

 

Two benefits of Blogging

 

  1. Blogging will help users find your website online much more easily by increasing the ranking in Google search engines.
  2. Blogging does this by indexing your web pages in search engine servers and improving your online marketing authority score.

 

Get ahead of your competition with years to come with Blogs

 

It is important as a business owner to share relevant information about your online business to your targeted audience.

UNiQO publishes blog content for your online website and helps search engines verify credible business throughout your area and assists them in ranking higher for relevant key phrases, therefore you can result in higher traffic to your website by blogging.

Addressing common questions in your blog is a dynamic way to intrigue your targeted audience. One single blog can generate traffic to your online marketing site decades after it has been published.

 

Blogging is a great strategy to get ahead of your online marketing competition. Create high-quality blogs with UNiQO, generate leads and help us to help you make your online business successful. Contact our advisers today to learn more about ranking higher in Google’s search engine by Blogging at (289) 588-4265.

How SEO Can Help You Rank on Front Page

SEO and Online Marketing

If you own a website, quality content is always important, but regardless of how amazing your content is, it’s meaningless if no one sees it. This is where SEO comes in. SEO stands for Search Engine Optimization, which essentially helps you get your content seen by the people you’re targeting. In most cases, this means getting to the front page of Google Search Results, or ranking higher for specific search results.

There are many factors that affect how well you rank in search results, one simple element is wording. Although there are many ways to word a sentence, it is always important to use keywords. Consistently using keywords will help readers and search engines easily identify your topic. Picking the right keywords is also important. When choosing keywords for your article, look at what people search for, and target popular words related to your topic. Make sure not to hide these keywords under things such as drop menus or buttons, as search engines might not register them. Also make sure not to use jargon, as your wording should be simple, and similar to what people actually search.

Let UNiQO help you get your website to the front page! Give us a call at (289) 588-8140.

A well organized website also helps your website rank higher. Search engines rank websites based on loading speed, which is why it is important to have a cleanly coded website. Readers also find a website more appealing when it’s very user friendly, and navigation is simple. Similarly, keep your website’s URL short, as long URLs can seem messy and unprofessional. The source of your domain is also important, search engines rank websites with paid domains higher, because they assume they are more professional and relevant.

There is a difference between regular articles, and articles involving SEO. Both have the goal to influence the reader, whether it’s convincing a customer to buy something, or donate. However, blogs with SEO are made to perform well when run through a search engine’s algorithm, this is why strategies such as using keywords are implemented when writing the article. SEO articles also have to help or educate the reader, because search engines also rank an article based on how useful it is. If your article should be able to answer a question or problem.

When making your website, you want to build a strong reputation. Make sure your domain is professional and memorable. A website with the URL Apples2go4sale.com would be much less appealing than a simple URL such as AppleStand.com. Try to

keep your best articles and blogs on your main site so readers will correspond quality articles with your website. Another important point is to make sure not to include an excessive amount of self promotion in your articles, when looking for answers, no one expects to find support on a page that looks like a commercial.

One final point is that search engines also rank website articles based on their relevance to recent major events. For example, if a tornado were to hit Vaughan, you’d likely see articles about the tornado when you search the words “Vaughan News”. Where if you searched those words at any other time, it’d probably give you results for news networks. You can take advantage of this (hopefully during a better occasion) by writing articles about recent news under your topic.

UNiQO can help increase relevant traffic you your website! Give us a call at (289) 588-8140.

The Importance of Web Design and Aesthetics

Web Design VaughanWhen it comes to meeting people, a commonly cited fact is that your first impression is made within 7 seconds, however, when you visit a website, your first impression of the page is actually made within 3 seconds. Having a properly designed website is extremely important when marketing to customers as every time a user leaves, you’re losing a business opportunity. Whether customers leave because of a lack of professionalism or because your information is too hard to find, it’s important to quickly grab their attention to prevent them from bouncing from your site.

Increase the effectiveness of your website and further engage your customers with Uniqo! We’d be happy to speak with you! Give us a call at (289) 588-4265.

 

Just like most well structured things, an effective website has two main components, function and form. Both of these factors affect how attractive and engaging your website is to your customer.

The organization of your website can reflect how user friendly it is and a good way to judge the design the of a website is testing how long it takes to find the information you want. If you can’t find what you’re looking for quickly, or the navigation is confusing, users will likely feel compelled to leave and look for another site.

The aesthetics of a website is also an extremely important factor, a website with a professional layout and appearance can immediately instill a feeling of trust into your customer, as it gives the impression that you thoroughly understand your work. Similarly, the colour scheme of your website also has an affect on your customer’s impression. If you were to have have bright and flashy colours on your website, it could come off as busy and amateur. Another element that is commonly misunderstood is white space, do not feel afraid to leave empty spaces in your website, it can help structure your page and guide users eyes to the most important elements.

Putting all these factors together requires years of experience, and properly designing your company’s website is vital to your marketing procedures. As phone calls and flyers slowly become outdated, it’s important to have a website with a clear and relevant message and that is effectively motivating the right audiences to the actions.

Uniqo can help optimize the look and feel of your website. Call us at (289) 588-4265.

Making Landing Pages to Convert Traffic to Leads

Landing pages are used to test specific types of audiences that you or your online marketing company may identified.

Instead of changing the site each time you wish to test a specific prospective audience, what drives them, key selling points and ways to get those people to take action, you can create landing pages on your site, track them and monitor how they perform over time.

Fast capture your audience’s attention, motivate and cultivate them to take the action, record their behaviour over time so in reality you can target, funnel and generate leads from multiple and different audiences all at once.

Study your audience and categorize them

  • Test different messages – what works best?
  • Improve engagement on page by using visuals that are relevant to your users like video
  • Don’t think twice about testing landing pages in A/B test mode, we all make assumptions
  • Consider using surveys on your site, asking people for feedback and integrate social media share buttons
  • Monitor the performance of pages with Analytics over time, analyze, improve and retarget

 

This is how you buy website design for a business

Online Marketing VaughanNot all sites are the same. Agree?

There are still so many people who disagree and to them we say buy yoir site design by price since you will not likely do mych with it anyways…

But for those who say some sites rank and perform betterthan others we say let’s talk!

So what makes a site good?

A site well design will load fast and open with a direct answer to the question the client potentially and likely used in the search. A prospect getting an answer that is both relevant and actionable is 10 times more likely to become a business lead…and that is the base of lead generation.

Moreover if the site is local to the prospect and incorporates trust factors like certifications, ratings, reviews or testimonials it will much improve the volume and speed of conversions or in other words leads.

But that is not all. You want the newly designed website to rank high and show above your competition. People more likely to click on a top ranking 1st page results Google site.

Online marketing is an ongoing process, Google is like a cookie monster who wants to be constantly provided with a dynamic set of signals from you in order to reward you with positions on search.

Talk to a UNiQO advisor today about website design and online marketing.

 

 

Moms and YouTube – a great research by Google

What a well defined audience this is, moms, typically addressed as influencers but really this audience calls the shots on many online decisions for service and product purchases at any amount. Do you really know enough about this audience opportunity? have you considered this audience as part of your online campaign?

So this very interesting research was published long ago by Google but some how finds his way back again and again and every time I come across it I still find it relevant. Considering the use of video to tap on to this traffic opportunity is a great idea and works faster than webpage SEO so why not? take a minute to read, follow this link.

https://www.thinkwithgoogle.com/articles/how-moms-use-youtube-videos-new-trends-and-insights.html

Website Design Vaughan to Generate Sales Online

web design VaughanYou can web design a site that is cheap, you can web design a site that is fast, you can web design a site that is impressive but when you need to web design a site to generate leads for your business you need a web designer that actually (and I hate this word but used it to make a point) understands online lead generation.

UNiQO since 1999 specializes in web designing websites that are specifically used to build leads for the business. Our work begins at the very basic understanding of  what your offering, your benefits and competitive advantages, such information is often used to motivate your audiences to choose you over the competition, walk through the funnel and convert to leads via a sales form or calling your telephone number.

By defaults all sites nowdays are responsive, this means the web sites we design will fit to the size of the device in which they are loaded on, fro example a desktop, tablets, and a large variety of commonly used smartphones like iPhone IOS and Google Androids.

Finally, a lead generation site is not a one time shot effort, once launched, the site will be getting some traction, either organic SEO or paid like AdWords, either way that traffic (people) will interact with your site and their level of engagement will signal how well the site works for them.

Keep testing, try new messages, features, page designs over time and see how those changes perform. Typically after 4-6 month you will have enough data to see a trend of what works for your site, at that time switch your efforts from testing to skaling. Skale what works with your recently designed website to your entire campaign, but don’t stop there, keep monitoring the performance of your site for best results.

Contact UNiQO in Vaughan, Ontario for help with your web design project. Affordable and fast to deploy, let’s talk!