Online Marketing Strategy 2: Video Optimization

Are you trying to get ahead of the online business market? Videos are taking content to a new level for online marketing by engaging audiences and sharing your businesses information in the easiest way.

Do not underestimate the power of video optimization. Despite all the increasing recognition of the power of a video – video optimization is not as commonly practiced as SEO content optimization.


Two types of Videos:


  1. Emotional. The most effective videos are often those that elicit an emotional reaction.

  2. Educational. Another core group of video viewers will be those looking to learn something.


Make your Video easy to understand


  • Create an optimized title.

  • Use tags wisely.

  • Create a full description.

  • Consider using closed captions or uploading a transcript


4 Tips for Video Optimization


  • Develop video concepts based on targeted audience

  • Embellish the video with a call-to-action or a link to a product or service page

  • Identify relevant target keywords, and use them to create a video title, tags and video description that communicate the video’s overall message, this create value to your video’s ranking

  • Promote the video throughout your own networks and social media to begin accumulating views


YouTube understands your Video


Like Google, YouTube has its own internal algorithm that determines the order in which a video comes up on your desktop or mobile device screen.


Here are a few key factors that the algorithm uses to improve your videos ranking:


  • Watch time. YouTube wants to see how long your visitors stay to watch your content. This criterion is so critical that YouTube has an entire section dedicated to it.

  • Keyword relevance.

  • Your number of subscribers.

  • Customer reactions, including comments, likes and dislikes.

  • Video length.


Create a strong CTA, Call-to-Action for your Video


Once you have a visitor on your video, the last thing you want is for them to click away from your video and go watch another. The perfect time to display your call-to-action is when your visitor is watching your video, this encourages them to see what more your online marketing business has to offer.


Promote your Video


This is the final step to developing an online presence for your business, promoting your video can be done through various type of social media platforms or even throughout the Vancouver area, do not disclude word of mouth as a powerful lead generator.


Reach the millions of people using YouTube and develop a fun and engaging video to answer all of your visitors questions or concerns. Build-up your video with UNiQO and call today at (289) 588-4265.


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