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Everyone wants to watch answers to the questions they post on Google search instead of reading through content…this is a fact. True, the feasibility of considering video may vary between industries but not as much when it comes to demographics. Recent years studies indicate that female audiences, more specifically moms ages 24-54 are more likely to turn to video search and tend to make decision and purchases based on information they watched on video.

To some extent video is the new TV, just more cost effective and highly targeted to the specific behaviour of your audience. Smartphone viewers are much more inclined to watch and share videos that are relevant to their search and with such wide availability of lower cost data plans by Canadian cellular operators like Rogers, Bell, Telus, Fido, Wind, Public Mobile and others, the use of data to search and watch videos on smartphones is extremely common to all user ages and profiles.

Are you aware of the fact that half the people using smartphones report using video search to support their product purchasing decisions? can you really afford to stay out of the race? concerned with costs? not sure where to start?

Talk with us today, we can help walking you though the various options, technologies and budgets – we like to keep things simple so you can focus on actions!

With so many Search Engines Optimization (SEO) companies out there building links for your site, the question many are asking is how does Google measure the quality of the site on which a link is created and therefore will it benefit my site if I post articles on article directories for the purpose of building a link?

Further more, what if that directory of category is matching and relevant to my own industry, as an example what if it is a web design directory or category matching my business of building websites?

Article directories are essentially sites with people and the occasional bots loading content of 300-500 words in average on a topic and ending with the author’s signature bio and link to your site.

Google states that the use of articles on article directories for the purpose of building links is considered low quality and even spammy and for that reason the algorithm will not value such links and overall this effort is not rewarded with Google “juice”.

Everyone wants to dominate the online marketing but many people hesitate to invest their hard earned money online and choosing more traditional marketing methods instead. This is the key to understanding why those who correctly take their business online in front of their most likely to respond audience – succeed!

Step 1 is understanding who are your clients and why they come to you of all businesses out there? is it proximity? price? service? networking? trust?

By correctly profiling your clients you have made a huge step towards getting them to notice your business.

Step 2 where are your clients from? are they same location as your business? do they need to drive to meet with you or are you able to deliver your products and services anywhere? define your target geography correctly and you will be able to investigate the market and competition.

Step 3 do you know who competes with you and what advantages you can offer to overcome your competition? create a list of key selling points, we will use it to get the attention of your audience and motivate them to take action.

Step 4 what are your clients looking for? find out what search volumes are in your target geography and evaluate the business opportunity.

Step 5 is your website converting business? we can help you by showing you various scenarios and what people experience going to your site. Your site ability to convert the traffic is the key to deciding if to invest in online or not.

Need help? let’s talk.

Short answer is YES! with so many people out there using mobile smartphones to search for products and services they are interested in, not having a mobile site (responsive) puts you in disadvantage. Creating a responsive version of your site is not always a big investment, it all depends on the platform your site is running on, the volume of pages, design elements and overall customization required.

We encourage everyone to test their site performance both desktop view and mobile friendly view at https://developers.google.com/speed/pagespeed/insights/

Also, test your mobile responsive site if it is really mobile friendly at https://www.google.com/webmasters/tools/mobile-friendly

In short, your site responsive version starts at the low $700 and goes up depending on the size of project and level of customization. To learn more and request a quote please contact us today.