What is “Bounce Rate%”?

Website Bounce Rate is the % of sessions in which the person left your site from the entrance page without interacting with the page such as watching a video, submitting a form or clicking on a link.

SEO  vaughan
SEO vaughan

Many factors come to play as far as high bounce rate % for example users may leave your site due to the site not showing well on their mobile smartphone or tablet or if the site loads really slow or if the site seems to not match their search goals but there is also a flip side…people may find the information they look for, fast, right on the landing page or home page and simply do not need to stay on the site.

 

Regardless what may be the reason, bounce rate % is used by Google’s algorithm as votes, it is linked to keywords used by people when landing on your site pages, if they bounce off, Google will conclude that the keywords they used on search resulting on your site have been voted by those people as not relevant information and your rankings and traffic will go down, on the other side, should people engage with your site, Google will record that as a successful match between search keywords and information pages, hence increase your visibility and traffic.

To learn more about improving your bounce rate as a key to a successful online marketing campaign or as part of your overall Search Engines Optimization (SEO) strategy, please contact us today for a complimentary review of your online presence and competition.

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